If you’ve ever been to the Memorial Golf Tournament at Muirfield Village Golf Club, then you’ve probably heard of The Bogey Inn. Just off of a beautiful complete renovation, the new owners of The Bogey came to us with hopes of a re-brand and marketing facelift. The famous bar best known for its post Memorial Tournament parties wanted to focus on re-branding as a year-round neighborhood, family-friendly restaurant. We knew we had to build a brand that wasn’t a once a year party – but more of everyday lunch and dinner restaurant.
We started with the name. While they used to be formerly named “The Bogey Inn” – they became known to many as just “The Bogey.” Our recommendation was to slowly phase out the “Inn” and start re-branding as “The Bogey.” We developed a new logo to played off of some golf elements, but also was clear they were a restaurant and bar. Once the logo was developed, we immediately started producing new signage to let the audience know The Bogey is back and brand new.
After the signage was up and rolling, we got right on top of building a website and social media strategies to start promoting the new ownership.
We have also produced several print collateral pieces such as business cards, table tents, check fliers, menus, banners, and more.
Services provided:
- Logo/Branding
- website design
- web development
- e-commerce / merchant integration
- search engine optimization
- javascript applications
- apparel design
- email marketing
- ad campaign
- trade show graphics
- custom cut vinyl applications
- large format prints
- social media integration
